What lights me up: sauce-spattered cookbooks, one-liners with wit, a coffee shop with a killer playlist, and packaging destined for the inspo box.

The creative process can be tough, but working with a designer shouldn’t be. I’m here for the entire journey: from strategy and concept through naming, design, copywriting, illustration, art direction, marketing — and then celebrating the wins.

At the moment, I’m thinking good thoughts (and hanging onto my em-dashes).