Inspired by the fearless optimism of youth, Dot Dot Dash represents next-gen beauty, built to be bold, energetic, irreverent — and reflect the spirit of dngaf.

Across voice, visuals, and product design, we brought the brand unapologetically to life, turning self-care into self-expression.

Brand Identity

Project: Brand Strategy and Development, Logo, Brand Guidelines, Copy
Photography:
Jon Doucette